Privacy Policy
Last updated: May 21, 2025
Scope: This Privacy Policy applies to all personal data collected via Parlay Detroit’s website
(https://www.parlaydetroit.com) and related services, including SMS and email marketing.
1. Data Controller
Abundant Venture Sports Restaurant LLC (d/b/a Parlay Detroit)
1260 Washington Blvd, Detroit, MI 48226
Email: admin@parlaydetroit.com | Phone: (313) 502-5179
2. Personal Data We Collect
● Contact & identity data: First name, last name, email address, phone number.
● Usage data: IP address, browser type, pages visited, via Google Analytics, Meta Pixel.
Sources:
● Newsletter signup form
● SMS opt-in form
● Online reservation form
● Third-party integrations (e.g. Eventbrite RSVPs)
3. How We Use Your Data
● Service delivery: Reservation confirmations, account notifications, order updates.
● Transactional messages: Appointment reminders, order/status alerts.
● Marketing & promotions: Special offers, discounts, event announcements (up to 8
messages/month).
● Analytics & improvement: Aggregate web and campaign performance analysis.
4. SMS & Email Marketing Consent
By opting in, you agree to receive:
● Transactional messages (account, order, reservation related).
● Promotional messages (“Parlay Detroit VIP Alerts”).
Message & data rates may apply. Message frequency varies. Text HELP to +1 313-825-5621 for
assistance. Text STOP to +1 313-825-5621 to unsubscribe at any time.
5. Carrier-Mandated Disclosure
No mobile information will be shared with third parties/affiliates for
marketing/promotional purposes. Information sharing to subcontractors in support
services, such as customer service, is permitted. All other use case categories
exclude text messaging originator opt-in data and consent; this information will not
be shared with any third parties.
6. Data Retention
We retain contact information indefinitely to support ongoing communications and at-will opt-out.
Upon unsubscribe or request, we will cease marketing and may delete personal data as
required by law.
7. Cookies & Tracking
We use cookies and similar technologies (Google Analytics, Meta Pixel) to understand site
usage and optimize our offerings.
● Opt-out: You can disable cookies via your browser settings or by visiting [your browser’s
cookie settings].
8. Sharing & Disclosure
● Third-party service providers: For hosting, analytics, messaging (e.g. GoHighLevel).
● Legal compliance: When required by law or to protect rights.
● No sale/rental: We do not sell or rent your personal data.
9. Your Rights
Depending on your jurisdiction, you may have rights to access, correct, or delete your data. To
exercise these, contact us at admin@parlaydetroit.com.